Entrepreneur and Startup Idioms
| Idiom | Definition | Example Sentence |
|---|---|---|
| Step outside your comfort zone (v) | To do something new or different that is challenging. | Starting a business requires stepping outside your comfort zone and taking risks. |
| Take the plunge (v) | Making a bold decision or commitment. | After years of planning, the entrepreneur finally took the plunge and launched their startup. |
| Dive headfirst into something (v) | To start doing something with great enthusiasm and commitment. | The founders dove headfirst into their new venture, working long hours to get it off the ground. |
| Jump in with both feet (v) | To start doing something with full commitment. | The startup jumped in with both feet, investing heavily in marketing and sales. |
| Jump on the bandwagon (v) | To follow a trend or popular activity. | Many entrepreneurs jumped on the bandwagon of the tech startup boom, launching new ventures in Silicon Valley. |
| Roll up your sleeves (v) | To get to work and start doing something. | The team rolled up their sleeves and worked tirelessly to develop the new product. |
| Go the extra mile | To make a special effort to achieve something. | The startup went the extra mile to provide excellent customer service, building a loyal customer base. |
| Put your heart into something | To be passionate about something and give it your best effort. | The entrepreneurs put their hearts into their startup, believing in their vision and working tirelessly to make it a success. |
| Thrown in at the deep end | To be put in a difficult situation suddenly. | The young entrepreneur was thrown into the deep end when their co-founder unexpectedly quit. |
| Scale up (v) | Expanding a business or operation. | After the initial launch, the startup focused on scaling up and reaching a wider customer base. |
| Gain traction (v) | Becoming more popular or successful. | The startup gained traction in the market after receiving positive reviews from customers. |
| Cash in (v) | Making a lot of money. | The successful exit of the startup allowed the founders to cash in and reap the rewards of their hard work. |
| Milk it (v) | To exploit a situation for maximum benefit. | The startup milked its early success, expanding into new markets and launching additional products. |
| Hit a home run (v) | A complete success. | The startup’s IPO was a home run, raising millions of dollars and valuing the company at billions. |
| A disruptor (n) | A company or individual that challenges the status quo and introduces new ideas or technologies. | The startup aimed to be a disruptor in the industry, offering a new and innovative solution to a problem. |
| Play with fire (v) | Taking a risky or dangerous action. | Launching a startup in a highly competitive market is like playing with fire, but the potential rewards can be great. |
| A money pit (n) | A project or investment that requires constant investment without a return. | The startup’s new product line turned out to be a money pit, requiring significant resources without generating revenue. |
| A flop (n) | A complete failure. | The startup’s marketing campaign was a flop, failing to attract new customers. |
| A dead end (n) | A hopeless situation with no way forward. | After several failed attempts to raise funding, the startup hit a dead end and was forced to shut down. |
| A white elephant | A project or investment that is costly and unprofitable. | The startup’s new office space turned out to be a white elephant, too large and expensive to maintain. |
| A wild goose chase | A fruitless search or pursuit. | Trying to compete in a saturated market was a wild goose chase for the startup. |
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