🗓️ Idiom: A Flop (n)
💬 Meaning
- A business idea, product, or launch that fails badly.
- Something that is not successful, especially after high expectations.
🧠 Example Sentences
- Their first product was a flop, but they learned a lot and improved the second version.
- The launch event turned out to be a flop due to poor planning and low attendance.
- Investors pulled out after the app became a flop within three months.
🏛️ Origin
The word “flop” has been used in the entertainment industry since the 1800s to describe failed plays or performances. Today, it’s commonly used for any major failure, especially in startups or product launches.
📝 Practice Exercises
1. Fill in the blank:
Their crowdfunding campaign was a total __________ and didn’t raise even half the target.
Answer
flop
2. Choose the correct meaning:
What does “a flop” mean in business?
A) A fast-growing business
B) A failed attempt
C) A highly-rated product
Answer
B) A failed attempt
3. Change the sentence using “a flop”:
“The startup failed badly and didn’t get any traction in the market.”
Answer
The startup was a flop.
ℹ️ Other Useful Pages
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👉 Entrepreneur and Startup Idioms
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Rob is a CELTA qualified English teacher with 15 years of international experience. He has a BSc and PGDip from Loughborough and St Andrews universities in the UK. He has taught in Thailand and Saudi Arabia and now works with professionals worldwide.
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