🗓️ Idiom: Sales Pitch (n)
💬 Meaning
- A prepared presentation or speech used to persuade someone to buy a product or service.
- Writing or speaking to try and sell something.
🧠 Example Sentences
- The team spent the morning preparing their sales pitch for the new software package.
- During the call, the representative gave me a strong sales pitch, but I still wasn’t convinced.
- Her sales pitch focused on how the product would help companies cut costs.
🏛️ Origin
The term “pitch” has long been used in sales and advertising to mean a spoken attempt to sell something. It comes from the idea of “pitching” or “throwing” an idea at someone, hoping they’ll accept it—similar to how a pitcher throws a ball in baseball.
📝 Practice Exercises
1. Fill in the blank:
We only had five minutes to deliver our ________ to the potential investors.
Answer
sales pitch
2. Choose the best meaning of “sales pitch”:
A) A written contract between buyer and seller
B) A persuasive talk to encourage someone to buy
C) A complaint made by a customer
Answer
B) A persuasive talk to encourage someone to buy
3. Change the sentence using “sales pitch”:
“The manager gave a persuasive talk to try to sell the service package.”
Answer
The manager gave a sales pitch for the service package.
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