🗓️ Idiom: Hit the Jackpot (v)
💬 Meaning
- To achieve great success or get an outstanding result, often unexpectedly.
- To gain a large reward or benefit, usually after taking a chance or making an effort.
🧠 Example Sentences
- Their latest ad campaign hit the jackpot and brought in record sales.
- We hit the jackpot with that influencer partnership, our product went viral overnight.
- The marketing team hit the jackpot by targeting the perfect niche audience.
🏛️ Origin
The phrase “hit the jackpot” originally comes from gambling, where the “jackpot” refers to the top prize in a game. Over time, it became a popular idiom for any kind of major success or win, especially one that seems lucky or unexpected.
📝 Practice Exercises
1. Fill in the blank:
We tried several strategies, but it was the giveaway contest that really __________.
Answer
hit the jackpot
2. Choose the correct meaning of “hit the jackpot”:
A) To take a big risk without reward
B) To achieve great success or win something valuable
C) To waste time on unimportant tasks
Answer
B) To achieve great success or win something valuable
3. Rewrite the sentence using the idiom:
“The new sales strategy worked amazingly well and exceeded expectations.” → Change the sentence using: hit the jackpot
Answer
The new sales strategy hit the jackpot and exceeded expectations.
ℹ️ Other Useful Pages
👉 Marketing and Sales Idioms
👉 Business English Idioms List
👉 Student Space
👉 Tutor Toolkit