🗓️ Idiom: Going Off the Beaten Path (v)
💬 Meaning
- To try something new or different from what most people do.
- It means choosing an unusual or creative way, especially in business or innovation. Doing things differently to others.
🧠 Example Sentences
- Their marketing strategy went off the beaten path and grabbed everyone’s attention.
- We decided to go off the beaten path with our product design, and it worked.
- Innovation often starts by going off the beaten path and trying bold ideas.
🏛️ Origin
Originally, this idiom described traveling to places that aren’t common or popular. In business, it now refers to taking new or creative directions instead of following standard practices.
📝 Practice Exercises
1. Fill in the blank:
Instead of copying competitors, we __________ with a new kind of user experience.
Answer
went off the beaten path
2. Choose the correct meaning of “going off the beaten path”:
A) Following usual methods
B) Copying others
C) Trying something new and creative
D) Avoiding any risk
Answer
C) Trying something new and creative
3. Rewrite the sentence using the idiom:
“We chose an unusual direction for our project that no one had tried before.” → Change the sentence using: go off the beaten path
Answer
We went off the beaten path with our project.