Saturated Market


🗓️ Idiom: Saturated Market (n)


💬 Meaning

  • A market with too many similar products or services.
  • A business area where it’s hard to grow because there are already many competitors.

🧠 Example Sentences

  • It’s hard to sell another mobile app in such a saturated market.
  • We need to find a new niche, this is a saturated market.
  • The food delivery space is becoming a saturated market with too many players.

🏛️ Origin

The word “saturated” comes from science and means “completely full.” In business, a “saturated market” means there is no more room for new products because too many companies are already offering the same thing.


📝 Practice Exercises

1. Fill in the blank:

It’s tough to launch another online store in a __________.

Answer

saturated market

2. Choose the correct meaning of “saturated market”:

A) A market with many buyers and no sellers
B) A market with too few products
C) A market that is full of similar products or services
D) A market with no competition

Answer

C) A market that is full of similar products or services

3. Rewrite the sentence using the idiom:

“There are already too many similar products in this space.” → Change the sentence using: saturated market

Answer

This is a saturated market.


ℹ️ Other Useful Pages

📚 Learning Resources
👉 Risk Management and Competition Idioms
👉 Business English Idioms List

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