🗓️ Idiom: Hit the Mark
💬 Meaning
- To be exactly right or successful.
- It means to meet the goal or expectation perfectly.
🧠 Example Sentences
- The new delivery strategy really hit the mark with our customers.
- Her presentation hit the mark and convinced the partners to invest.
- The updated packaging design hit the mark in terms of both cost and style.
🏛️ Origin
This idiom comes from archery, where “the mark” is the target. If you hit the mark, you’ve struck the exact spot you were aiming for. In business, it means being accurate or successful.
📝 Practice Exercises
1. Fill in the blank:
The new product launch really __________ with our target market.
Answer
hit the mark
2. Choose the correct meaning of “hit the mark”:
A) To make a small mistake
B) To be late or off-target
C) To be exactly right or successful
D) To miss an opportunity
Answer
C) To be exactly right or successful
3. Rewrite the sentence using the idiom:
“Our new ad campaign was exactly what the market wanted.” → Change the sentence using: hit the mark
Answer
Our new ad campaign hit the mark.
ℹ️ Other Useful Pages

Rob is a CELTA qualified English teacher with 15 years of international experience. He has a BSc and PGDip from Loughborough and St Andrews universities in the UK. He has taught in Thailand and Saudi Arabia and now works with professionals worldwide.

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