Fall Flat


🗓️ Idiom: Fall Flat (PHV)


💬 Meaning

  • Fail to have the intended effect.
  • Be unsuccessful, especially when trying to impress or entertain.

🧠 Example Sentences

  • His joke fell flat during the presentation, and no one laughed.
  • The product launch fell flat because the audience wasn’t excited.
  • Her sales pitch fell flat, and the client decided not to invest.

🏛️ Origin

This idiom comes from the theatre world. A performance or joke that “falls flat” fails to get a reaction—like a note that is off-key or a performance that lands with no energy. It suggests something that doesn’t rise or succeed as planned.


📝 Practice Exercises

1. Fill in the blank:
The speaker’s attempt at humor ____________, and the room stayed silent.

Answer

fell flat

2. Choose the best meaning of “fall flat”:
a) Succeed greatly
b) Fail to impress
c) Create strong emotions

Answer

b) Fail to impress

3. Change the sentence using “fall flat”:
“The manager’s speech didn’t excite the team at all.”

Answer

The manager’s speech fell flat.


ℹ️ Other Useful Pages

📚 Learning Resources

👉 Presentations and Speeches Idioms
👉 Business English Idioms List

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