🗓️ Idiom: Cash In (v)
💬 Meaning
- Make money from a situation, often quickly or by taking advantage of an opportunity.
- Benefit financially from something, sometimes in a way that seems opportunistic.
🧠 Example Sentences
- Several entrepreneurs tried to cash in on the popularity of the new fitness trend.
- He cashed in on his startup by selling it just before the market crashed.
- Some companies try to cash in on social movements without real commitment.
🏛️ Origin
Originally, “cash in” referred to exchanging something for money — like cashing in a winning lottery ticket. Over time, it gained a figurative meaning in business and everyday language, describing how people or companies take advantage of an opportunity to make a profit.
📝 Practice Exercises
1. Fill in the blank:
The company tried to _______ on the success of the new technology by launching a similar product.
Answer
cash in
2. Multiple choice:
What does it mean to “cash in” on a trend?
a) Avoid it completely
b) Lose money because of it
c) Make money by taking advantage of it
Answer
c) Make money by taking advantage of it
3. Change the sentence using “cash in”:
“Many startups saw the chance to profit from the AI boom.”
Answer
Many startups saw the chance to cash in on the AI boom.
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