Advertising and Marketing English Vocabulary: Promote Ideas with Confidence: Beginner / Intermediate / Advanced
Marketing is all about communication. This Advertising and Marketing English Vocabulary list gives you the key words and phrases you need to talk about campaigns, strategy, and promotion like a professional.
You’ll find 60 useful Business English words and expressions, divided into Beginner, Intermediate, and Advanced levels. Use them to describe products, plan marketing strategies, and discuss results confidently in meetings or presentations.
👉 Beginner
👉 Intermediate
👉 Advanced
Beginner Level -Advertising and Marketing English Vocabulary
| Word | Definition | Example Sentence |
|---|---|---|
| Product | Something a company makes and sells. | The store sells many products. |
| Price | The amount of money required to buy something. | The price of the book is $10. |
| Market | A place where things are sold, often outside. | They sell vegetables at the market. |
| Customer | A person who buys goods or services. | The customer bought a new phone. |
| Sell | To give something and get money for it. | She wants to sell her old bike for $50. |
| Buy | To get something by paying for it. | He plans to buy a new car. |
| Store | A place where goods are sold. | She works at a clothing store. |
| Brand | A name or symbol identifying a product. | Nike is a famous brand. |
| Ad | A notice to tell you about a product or service. | I saw an ad for a new restaurant. I want to go there. |
| Shop | A a place to buy things. Usually in a building. | They opened a new coffee shop nearby. |
Intermediate Level Advertising and Marketing English Vocabulary
| Word | Definition | Example Sentence |
|---|---|---|
| Promotion | Activities to increase sales or awareness of a product. | The company is running a promotion to boost sales. |
| Target Market | A specific group of consumers aimed at by a product or service. | They identified young adults as their target market. |
| Revenue | The income generated from sales of goods or services. | The company’s revenue increased by 20% last year. |
| Market Research | The process of gathering information about consumers’ needs and preferences. | Conducting market research helped them understand customer preferences. |
| Distribution | The process of delivering products to various locations. | Efficient distribution ensures products reach stores on time. |
| Consumer Behavior | The study of how people make purchasing decisions. | Understanding consumer behavior is crucial for effective marketing strategies. |
| Brand Loyalty | The tendency of consumers to continue buying the same brand. | Brand loyalty keeps customers returning to the same products. |
| Market Share | The portion of a market controlled by a particular company. | They aim to increase their market share in the tech industry. |
| Advertising Campaign | A series of advertisements promoting a product or service. | The new advertising campaign boosted product awareness. |
| Public Relations | Managing the spread of information between an organization and the public. | Good public relations can enhance a company’s image. |
Advanced – Advertising and Marketing English Vocabulary
| Word | Definition | Example Sentence |
|---|---|---|
| Market Segmentation | Dividing a market into distinct groups of buyers with different needs or behaviors. | Market segmentation allows for targeted marketing strategies. |
| Value Proposition | A statement that explains how a product solves a problem or improves a situation. | The value proposition highlights the unique benefits of the service. |
| Brand Equity | The value and strength of a brand that determines its worth. | Strong brand equity allows for premium pricing. |
| Sales Funnel | The process that potential customers go through from awareness to purchase. | Analyzing the sales funnel helps identify areas for improvement. |
| Customer Lifetime Value (CLV) | The total worth of a customer to a business over the entirety of their relationship. | Increasing CLV is a key objective for sustainable growth. |
| Return on Investment (ROI) | A measure used to evaluate the efficiency of an investment. | Calculating ROI helps determine the profitability of marketing campaigns. |
| Lead Generation | The initiation of consumer interest or inquiry into products or services. | Effective lead generation strategies are essential for sales growth. |
| Conversion Rate | The percentage of users who take a desired action, such as making a purchase. | Improving the conversion rate can significantly boost revenue. |
| Search Engine Optimization (SEO) | The practice of increasing the quantity and quality of traffic to a website through organic search engine results. | Investing in SEO has improved their online visibility. |
| Customer Relationship Management (CRM) | Strategies and technologies used to manage interactions with current and potential customers. | Implementing a CRM system has streamlined their sales processes. |
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I hope you enjoyed our Advertising and Marketing English Vocabulary list.
Remember: “An ad should be an appetiser, not a buffet.”
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