🗓️ Idiom: A Disruptor (noun)
💬 Meaning
- A person or company that changes the way an industry works.
- Someone who introduces a product or idea that creates a big shift in the market.
🧠 Example Sentences
- Her startup became a disruptor in the fashion world by using AI to design clothes.
- The fintech app acted as a disruptor, forcing traditional banks to rethink their services.
- They positioned themselves as a disruptor in the food delivery industry with their drone system.
🏛️ Origin
The term “disruptor” comes from the word “disrupt,” meaning to interrupt or change something. In business, it became popular through the idea of disruptive innovation, first introduced by Clayton Christensen in the 1990s. It refers to innovations that shake up established markets.
📝 Practice Exercises
1. Fill in the blank:
The company was seen as a __________ after launching a tool that replaced traditional accounting systems.
Answer
disruptor
2. Choose the correct meaning:
What is a “disruptor” in business?
A) A person who follows traditional methods
B) A company that causes big changes in an industry
C) A product that fails in the market
Answer
B) A company that causes big changes in an industry
3. Change the sentence using “a disruptor”:
“Their technology completely changed the way people book holidays online.”
Answer
Their technology was a disruptor in the way people book holidays online.
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