Marketing & Sales Idioms

IdiomDefinitionExample Sentence
Put on the mapTo bring attention to something or someone; to make something widely known or recognized.The successful marketing campaign helped put our brand on the map in the industry.
Get (something) off the groundTo start or launch something; to begin a project or initiative.The sales team worked hard to get the new product line off the ground in record time.
Make wavesTo cause a significant impact or disturbance; to attract attention and generate interest.The innovative advertising campaign made waves in the market, attracting a lot of new customers.
Blaze a trailTo be a pioneer or a leader in a particular field; to establish a new path or way of doing things.Our company aims to blaze a trail in eco-friendly packaging solutions for the industry.
Hit the jackpotTo achieve a great success or win a large reward; to achieve a highly desirable outcome.The new marketing strategy hit the jackpot, resulting in a significant increase in sales.
Cold callTo make an unsolicited phone call to a potential customer, typically without prior contact or relationship.The sales representative spent the morning cold calling prospects to generate leads.
Knock on doorsTo make a proactive effort to seek opportunities or customers, often through direct outreach.The startup founders spent weeks knocking on doors to pitch their innovative product to potential investors.
Pound the pavementTo work diligently and persistently, especially in sales or marketing efforts.The sales team pounded the pavement, visiting numerous clients to promote the new product line.
Strike while the iron’s hotTo act decisively and take advantage of an opportunity when it presents itself.The marketing team decided to strike while the iron was hot and launch the new campaign ahead of schedule.
Like shooting fish in a barrelDescribing something that is very easy to do; effortless or straightforward.With the right approach, generating leads from the conference felt like shooting fish in a barrel for the sales team.
A piece of cakeReferring to something that is very easy or simple to do.Completing the project ahead of schedule was a piece of cake for the experienced team.
A walk in the parkReferring to something that is very easy or requires minimal effort.The marketing campaign was a walk in the park compared to the complex projects we’ve tackled before.
A tough nut to crackDescribing a problem or challenge that is difficult to solve or overcome.Convincing the client to sign the contract proved to be a tough nut to crack for the sales team.
Banging your head against a brick wallTo keep trying to do something that is futile or unlikely to succeed; to face repeated obstacles or resistance.Trying to negotiate with the unreasonable client felt like banging our heads against a brick wall.
Long shotReferring to something that is unlikely to succeed or achieve the desired outcome.Winning the bid for the project seemed like a long shot, but we decided to give it our best effort.
On the fenceUnsure or undecided about a particular issue or decision.The client is still on the fence about signing the contract; we need to address their concerns to win them over.
Sweeten the dealTo make an offer or proposal more attractive by adding something extra or desirable.To sweeten the deal, the company offered a significant discount for bulk purchases.
Close the dealTo finalize or successfully complete a business transaction or agreement.The sales representative worked hard to close the deal and secure the contract with the new client.
Hook, line, and sinkerCompletely or easily fooled or deceived; to be tricked or conned into believing something.The smooth-talking salesman managed to convince the customer to buy the product hook, line, and sinker, despite its flaws.
Beat the oddsTo achieve success despite facing difficult or unfavorable circumstances.Against all odds, the startup managed to beat the odds and become profitable within the first year of operation.
Rise to the occasionTo perform well or successfully meet a challenge, especially in difficult circumstances.Despite the pressure, the marketing team rose to the occasion and delivered an outstanding campaign under tight deadlines.

ℹ️ Other Useful Pages

👉 Business English Idioms List 👉 Marketing and Advertising Vocabulary
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